Gennero
Seven static pages rebuilt into a four-language clinic platform with round-the-clock booking
Czech RepublicSeven static pages rebuilt into a four-language clinic platform with round-the-clock booking
Seven static pages rebuilt into a four-language clinic platform with round-the-clock bookingGENNERO is a gynaecology, dermatology and cosmetology clinic in Teplice, founded in 2019 by MUDr. Anatolii Kovel. By 2025 the practice had grown to seven specialists — but the website was still seven static HTML pages whose homepage opened with a table of opening hours and a list of insurance company codes. We rebuilt it as a four-language clinic platform: a page for every doctor, structured services and pricing, patient reviews, a blog, and online booking that works at any hour. A patient booked through it on its second day live.
What we were solving
The old kovel.cz ran on jQuery and Bootstrap and had not kept pace with the practice. Its homepage led with an opening-hours table and seven insurance codes, the doctor's name on a blue band above them, and a single image on the entire page. There was no form of any kind: booking meant telephoning during the thirteen and a half hours a week the line was staffed. The site existed only in Czech — in a city where a large share of the clinic's patients, and four of its own specialists, speak Ukrainian or Russian. And nothing on it introduced the team a patient was about to trust with intimate care.
How we solved it
We rebuilt the site from scratch around the patient's decision rather than the practice's admin. Every specialist got a profile page with their photograph, credentials and consulting languages. Services and pricing became browsable pages instead of a flat list. Patient reviews were brought on-site in the languages they were written in — Czech, Ukrainian and Russian — with translation on demand. Online booking replaced the phone-only flow, with a callback form for anyone who would rather be rung back. The whole site ships in four languages with full hreflang, and carries MedicalOrganization and LocalBusiness structured data so that searches across Teplice, Krupka and Osek can find it.
A Page For Every Specialist
Gynaecologists, a dermatologist and a cosmetologist each get a profile with credentials, focus and the languages they consult in.
Four Languages, One Site
Czech, English, Ukrainian and Russian with full hreflang — matching the clinic's actual patient mix rather than assuming everyone reads Czech.
Booking That Never Closes
Online booking and a callback form replaced a telephone line staffed thirteen and a half hours a week.
Structured Services & Pricing
Browsable service pages with prices attached, replacing a flat list and a separate price sheet.
Reviews In The Patient's Language
Patient reviews published on-site in Czech, Ukrainian and Russian, with translation available on demand.
Built To Be Found Locally
MedicalOrganization and LocalBusiness structured data, a full sitemap, and city-level targeting for Teplice, Krupka and Osek.
Want a medical website that patients actually connect with?
We rebuild healthcare websites around the patient's decision — so trust is earned before they walk through the door.